My name is Nick Schoonmaker, and my passion is sustainable fitness. My journey began at 15 when I cleaned machines and equipment at a local gym in exchange for a free membership. In 2010, I turned that passion into a career, becoming a personal trainer in Manhattan. Over the years, I’ve gained experience as an entry-level trainer, fitness manager, independent trainer, and gym owner.

Now, I live near Raleigh, N.C., where I run Black Label Strength Project—a small personal training studio dedicated to helping individuals use fitness to get the most out of life.

This blog will share the lessons I’ve learned as a business owner, the importance of balance in any industry, impactful stories from clients, and actionable strategies to help you improve in areas where you need it most.